TRA x HSR Station - Taipei Station

The national junction station jointly constructed by the five railways, the station has the highest passenger volume and footprint in Taiwan.

Taipei Main Station is the junction station where the high-speed rail and the Taiwan Railway converge. Gathers all the travelers in and out of Taiwan, with its media advantages of high passenger volume and the addition of the Taipei MRT, Taoyuan Airport MRT, and buses transfer stations, the Taipei Main Station creates half a million traffic within a day. Taiwan More Media is good at grasping the insight and usage of audience OOH behavior and transferring those data into a wave of climaxing advertising campaigns through "creativity eye-catching Ads" and "innovation of a digital field"!

Transfer route

63 lines

Impression Reach

585642
People

Impression Reach

6998759 People

Advertising site and Spec

TRA x HSR Station - Taipei Station Ads 1F
TRA x HSR Station - Taipei Station Ads B1

Lightbox

Single-spot lightbox advertising is suitable for regional and small-budget clients to enhance the advertising effect of a specific area, which can generate the benefit of repeatedly reaching a specific type of target audience. Due to the backlight effect, the lightbox can highlight the texture of the product and attract the attention of target audience more at night.

Wallpaper

Wallpaper mainly planned on the entry and exit. The large-scale format creates a grander atmosphere and a higher impression for people in and out. The extension of the floor sticker can attract the attention of tourists effectively, along with the continuous layout to multiplier the effect on the improvement of advertising efficiency.

Digital Lightbox (Billboard)

The digital lightbox can improve the quality of the advertising in the field as long as attracting more attention than the regular lightbox. Compared to the original lightbox that have a single flat advertising screen, the digital lightbox can switch between different ads bringing different waiting moods to the tourists who are waiting for their ride. In response to customer needs, coupled with the digital lightbox embedded in pillars, not only can draw additional attention to the advertising but add fun to the field space, bringing passengers a relaxed and pleasant feeling.